Things move fast in the world of SEO marketing. Google changes the algorithm, tactics that were previously allowed become disallowed, and consumers themselves change and update their attitudes to certain techniques and types of content.
Businesses must change along with the times, or simply get left behind. Today we are looking at article submissions, or article marketing for search engine optimization. Is it still a valuable part of an SEO marketing strategy, and how can you leverage your existing article submission content to get more value?
Know why you are article marketing There are two main reasons that companies start an article marketing campaign:
As part of a link building strategy, to get a link in the byline of the article when the content is republished
To position the company as an expert in their field in the minds of potential customers, and encourage people to click on that byline link and visit the site.
Of course, most companies want to do both. However, your strategy for article submission content creation will be different depending on your focus. You can have many, many articles done very cheaply if you need nothing more than the links for search engine optimization. You will need to invest a little more time and capital into creating content that will encourage consumers to click through and investigate you.
Publish worthwhile content! It would be no exaggeration to say that there are a hundred million pieces of worthless article content available on the internet. In fact, that figure is probably a gross underestimation. If you want to get clicks and human visitors from your article submissions, you must focus on creating good content.
As low-value articles written without expertise or research become more common on the internet, the links from sites that publish these articles will be devalued in the Google algorithm - sort of like the freely available blog comment links. You'll get far more value in a search engine optimization campaign if an article can encourage click-throughs as well as build links.
Inform - but don't forget to sell The standard advice in article marketing for search engine ranking optimization is that your content must be informative, not advertorial in nature. However, if you want people to be encouraged to click on your link at the bottom (not just take your advice, then go to Google!), you'll need to find a way to naturally sell your product through the articles.
Target your audience Think outside the box when it comes to article submissions - don't just go for content warehouses, look for other sites to submit your articles to with a readership that is specific to your industry. For example, internet marketing companies can publish on e-commerce related sites, web design sites and usability sites.
Article submission is most definitely still a valuable aspect of your internet marketing - especially if you update your practices to reflect the current wisdom!
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